Ready Set Go -

Home > We've Done > Myer Christmas Parade 2009


Please wait...

Myer Christmas Parade 2009 - 1605-72

Myer Christmas Parade 2009 - 0077-72

Myer Christmas Parade 2009 - 0143-72

Myer Christmas Parade 2009 - 0173-72

Myer Christmas Parade 2009 - 0213-72

Myer Christmas Parade 2009 - 0223-72

Myer Christmas Parade 2009 - 0253-72

Myer Christmas Parade 2009 - 0309-72

Myer Christmas Parade 2009 - 0326-72

Myer Christmas Parade 2009 - 0335-72

Myer Christmas Parade 2009 - 0364-72

Myer Christmas Parade 2009 - 0378-72

Myer Christmas Parade 2009 - 0381-72

Myer Christmas Parade 2009 - 0398-72

Myer Christmas Parade 2009 - 0446-72

Myer Christmas Parade 2009 - 0465-72

Myer Christmas Parade 2009 - 0484-72

Myer Christmas Parade 2009 - 0649-72

Myer Christmas Parade 2009 - 0882-72

Myer Christmas Parade 2009 - 0895-72

Myer Christmas Parade 2009 - 0902-72

Myer Christmas Parade 2009 - 0920-72

Myer Christmas Parade 2009 - 0953-72

Myer Christmas Parade 2009 - 0965-72

Myer Christmas Parade 2009 - 1055-72

Myer Christmas Parade 2009 - 1174-72

Myer Christmas Parade 2009 - 1224-72

Myer Christmas Parade 2009 - 1243-72

Myer Christmas Parade 2009 - 1261-72

Myer Christmas Parade 2009 - 1299-72

Myer Christmas Parade 2009 - 1318-72

Myer Christmas Parade 2009 - 1388-72

Myer Christmas Parade 2009 - 1412-72

Myer Christmas Parade 2009 - 1459-72

Myer Christmas Parade 2009 - 1474-72

Myer Christmas Parade 2009 - 1491-72

Myer Christmas Parade 2009 - 1496-72

Myer Christmas Parade 2009 - 1531-72

Myer Christmas Parade 2009 - 1534-72

Myer Christmas Parade 2009 - 1572-72

Myer Christmas Parade 2009 - 1576-72

Myer Christmas Parade 2009

Producing the parade is a mammoth task and takes a core team of Ready Set Go staff over six months to complete. Working in close partnership with the National Events Team at Myer, the production team is responsible for sponsor acquisition, celebrity recruitment, design and construction of parade floats, community group engagement and selection, stakeholder management, technical production, logistics and compliance.

Having staged the event successfully in 2007 and 2008 from a logistics and compliance viewpoint, in 2009 Ready Set Go was focussed much more closely on the quality and entertainment value of the parade entries. More emphasis was given to the recruitment and selection of Community Groups and the engagement of appropriate sponsors. A review of previous Community Group involvement was undertaken to ensure a greater variety of participants – it was a mission in finding the right balance between bands, dance groups, sporting communities and popular interest groups like the SES. The selection process began much earlier in the year and gave the team much more time to work with the selected entrants on costuming and performance routines.

Likewise the sponsor engagement program started earlier. With the benefit of experience learned through 2007 and 2008 we were better equipped to communicate the marketing benefits offered by the parade to potential sponsors – the result was twofold with a number of new sponsors coming on board and willing to invest in high quality floats and entries. Just as pleasing was the increased involvement of returning sponsors who not only funded the design and construction of new floats but also provided costumed characters and specialty vehicles.

As the parade grows in scale and popularity it continues to bring us new and unique challenges. Considered a wholly commercial event (the only parade to be deemed so), all children in the parade, whether paid or participating voluntarily, are required to have Child Employment Permits. A simple requirement but onerous task that took two full-time staff over two months to complete, requiring the processing of 375 permits and recruitment of 125 suitably approved child supervision staff. Significant additional infrastructure was also required at the parade formation and dispersal areas to meet the requirements of the child employment regulations. So for the first time in 2009 all parade participants were ‘housed’ in marquees and provided light refreshments prior to the parade.

Historically the second Saturday in November is a fine and mild typical Spring day - but not in 2009. With an eye on the long range weather forecasts the Ready Set Go production team were ready five days out from the parade for an extremely hot day. Enacting their pre-planned ‘extreme heat’ weather contingency the team provided drinking water fountains for the public at intersections along the parade route (with additional toilets as well), ordered an additional 5000 bottles of water for staff and parade participants, doubled the supplies of sunscreen, and installed rest area marquees at each parade intersection to provide ‘cool-zones’ for character costume performers.

On the day of the parade the Ready Set Go production team managed over 30 suppliers, over 500 staff, and a huge cast of parade participants, including approximately 250 performers, 750 community group participants, 20 celebrities and sports stars, over 350 children, and even some horses.

Post event audience surveys proved the parades success with most rating the event 4-5 out of 5 on all criteria. As anticipated the parade highlights were Santa, Thomas the Tank, Sesame Street, the Wiggles, Star Wars and The Simpsons.

Heralded as the best Christmas Parade ever staged in Australia, the event has been variously described as slick, entertaining, and, ‘on-time’. The Myer Christmas Parade 2009 has now firmly positioned the event as an annual Christmas tradition for Myer and the city of Melbourne.

So stay tuned for the Myer Christmas Parade 2010 to herald the arrival of another festive season!

 

It was an absolutely fantastic event this year and our students were thrilled when they were shown on Channel 7. We really appreciate being involved in your event and can't wait for 2010 - bring in on!!!

Kerryn Brimmer - KLD xtremeallstars

I would just like to take the opportunity to thank you for the opportunity to participate in the Myer Parade last weekend. We had a fantastic time and found the whole process to be smooth and well run. It was a pleasure working with you and to be involved in such a wonderful community event.

Serena Eldridge – Sovereign Hill

Thanks so much for a successful morning. I hope it looks as good on TV as it did on Burke Street.  Please thank all you team on our behalf.

Adrian Story – Company Manager, Jersey Boys

 

website : www.myer.com.au

 

 

Follow us...

Twitter

Like it? Share it!