Ready Set Go

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Some of the things we've done

Ferrari Driver Appearance 2009

Shell asked us to develop a live communication that leveraged their sponsorship of the Ferrari F1 team for implementation during the 2009 Formula 1 ING Australian Grand Prix. The goals were to activate the public, deliver a significant return on investment, and include an international press conference with the Ferrari drivers, Kimi Räikkönen and Felipe Massa.


Shell Chairman's Dinner 2009

Shell runs many different events targeting a broad range of people, from customers to executive level managers. None have the scrutiny or profile of the Chairman's Dinner.


Shell V-Power Dome - Top Gear Live

In February, we managed and produced Shell’s brand presence at Top Gear Live 2009, held at Acer Arena in Sydney. This promotion was designed to support Shell’s global sponsorship of the event. With the objectives of encouraging the trial of , increasing loyalty to, and testing Shell V-Power’s new key messaging, Ready Set Go devised and delivered a strong activity matrix designed to meet these objectives.


Myer Christmas Parade 2008

After successfully producing the Myer Christmas Parade in 2007, Myer asked us to once again manage their largest public event, designed to foster consumer goodwill and induce a strong start to the vital Christmas shopping period.


Myer - 3 weeks in New York

On deciding to run a national promotion entitled 3 Weeks in New York, Myer enlisted our help to develop and produce their live event elements.

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