Ready Set Go

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Some of the things we've done

Shell Grand Prix Driver Appearance 2011

On Thursday 24 March 2011 Shell hosted Ferrari F1 driver, Fernando Alonso, on the main stage at Federation Square to welcome him to Melbourne.  Ready Set Go staged another flawless public event, seamlessly managing the needs of the VIP guests, the media and the public with ease.  Combining these three groups worked wonders…the VIPs drew the crowd, the crowd created the buzz, the media made sure people heard not only about the event but the brands involved in it as well.


Top Gear Live: Brisbane and Melbourne 2011

Shell was the naming rights sponsor of Top Gear Live, an arena event based on the internationally popular television show starring Jeremy Clarkson, James May and Richard Hammond. This year, Clarkson and May hosted the show, ably assisted by Shane Jacobson from TVs Top Gear Live Australia. In addition to the show, many motoring clubs and brands participate in support activities held in and around the arena. Shell contracted Ready Set Go to host the Shell V-Power Dome.


F1 Driver Appearance at Coles Head Office


Shell used their technical partnership with Ferrari to reinforce their relationship with Coles Express by bringing Ferrari F1 Driver, Felipe Massa, to the Coles Store Support Centre.


IVECO Rebrand Activities

Ready Set Go was approached by Iveco to implement a new communications strategy.  This involved the launch of a re-branding of Iveco Australia, designed by BoilerRoom.  The new brand is one which is more in line with the Australian market and brings the company well into the 21st century. The aims of the re-branding were also to build on the company’s previous successes and to increase both customer loyalty and employee morale. These goals were summed up perfectly by the company’s new branding slogan “IVECO - Can Do”.


2010 Myer Christmas Windows Reveal

The Myer Christmas Windows have been a feature of the Melbourne Christmas landscape since 1956. The six main windows on the Bourke St ground floor facade are transformed each year to portray a Christmas story. Approximately 1 million people from around the world visit the windows each year.

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