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Shell Ferrari F1 Drivers Media Event

Playing to win

Shell Ferrari F1 Drivers Media Event

Boys and their toys

Shell Ferrari F1 Drivers Media Event

Off and racing!

Shell Ferrari F1 Drivers Media Event

A huge press turnout

Shell Ferrari F1 Drivers Media Event 2013

The spotlight was on the world’s first life sized Ferrari F1 car model, which was unveiled by Ferrari F1 drivers Fernando Alonso and Felipe Massa.  It took 18 months to design and features real Pirelli race tyres, a seat big enough to accommodate a driver and an exact replica of the steering wheel made out of Lego.

The event was hugely successful with an enormous amount of media coverage generated.  We were commended for our execution and delivery as well as our approach to safety.  Clearly forgot our humble pants today but it’s tough when an event goes this darn well.

 

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