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Top Gear Live: Brisbane and Melbourne 2011

The Shell V-Power Dome is a 15m inflatable dome structure that provides a strong branding opportunity for Shell and aims to increase awareness of Shell V-Power and to recruit for the Shell V-Power Club. The intent was to provide an inviting and exciting activity that reached a large percentage of the Top Gear Live crowd.

The Shell V-Power Dome housed racing simulators (knows as V-Pods) and included giveaways (scale model Ferraris), some great tunes and friendly promo staff.  As an added treat in Brisbane the V-Power Dome also featured a V8 Supercar on display and a V8 driver appearance by the Dick Johnson Racing Team.  In Melbourne there were some hot wheels on display…an F1 showcar as well as not one but two Ferraris – a 2010 California and a 2007 F430 Coupe.

 

 

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